The Age of 0 Ownership

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The Subscription-Based Age

Let’s kick this off with some questions:

  1. How do you watch your favorite movies and TV shows?
  2. How do you consume music daily and podcasts?
  3. How do you get access to any software that delivers the above services?
Epic vs Apple (photo source)

Free-to-Use Apps

It’s often said, if you don’t pay for the product, you are the product. We were introduced to mass media as a free service because we “can’t afford it”. The argument of whether it’s good or bad or anything in the middle isn’t at question here.



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Ehab Abaideen

Ehab Abaideen

Communication professional with a degree in contemporary communication and 8+ years of work experience in different fields and industries.